I'm not a huge Beyoncé fan, but I cannot talk shit about her videos. Whatever craziness they're about, she goes 110% into it and delivers. Her latest, Why Don't You Love Me? is no different.
It's weird to have a first listen also be the first time you see the video because I'm pretty sure the dedication to the theme actually made me like the somewhat lackluster song better. I wouldn't even take a free download of this song (okay, who am I kidding? I would, if itunes was giving it away) but I enjoyed the video so much, I am tempted to take a second listen. That's what every video wants to do, right?
I agree with Trent at Pink is the New Blog that the video and the song don't seem thematically linked in any way but, like Lady Gaga and Beyoncé's "Telephone," sometimes videos just spawn from some random idea and are definitely visually interesting...but not related to the song whatsoever. When the concept is fun and weird and interesting, you tend not to care so much.